Increase engagement with your audience
Social media involves the interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.
Social Media emerged as a group of Internet-based applications that allow the creation and exchange of user-generated content. Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy and permanence. There are many effects that stem from internet usage. Internet users continue to spend more time with social media sites than any other type of site.
For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income